In a niche like this there is no fast route. There is a foundation built month after month — and a moment when Google notices it.
Clothing — one of the most competitive niches
Large retailers, old domains, thousands of links and aggressive advertising. Every spot on page one is taken.
A plateau
The site was static: traffic and rankings had not moved for months.
Little authority
Few links from real sites. To Google the store was one of hundreds selling the same thing.
Technical errors and thin content
Crawling and indexing errors, and categories with almost no copy.
THE APPROACH
What we worked on for eight months
None of the three produces a result on its own. Together, compounded over eight months — they do.
1
Authority and links
Coverage and links from real sites — brands, media and trade publications. Every month, no bought packages. More: Digital PR.
2
New content
Category copy and articles that are useful to people choosing clothes — not text for the sake of text.
3
Technical errors
Clearing everything that blocked crawling and indexing — page by page.
TIMELINE
Eight months to the first movement
The work compounds from the first month — the result shows after the eighth. Schematic: it shows the direction, not exact values.
A plateau does not mean nothing is happening. It means Google has not seen it yet.
In a highly competitive niche the foundation takes months to build before it shows in rankings. Had the work stopped in month six, the foundation would have been paid for and the growth missed.
FOR YOUR STORE
Is your site standing still?
01
Traffic and rankings have not changed for months — or years.
02
Your niche is full of large retailers and aggressive advertising.
03
You have tried SEO but stopped before it produced a result.
In a niche like this the question is not whether SEO works, but how long it will take and whether you will hold out. In a 20-minute call I will tell you both, honestly.
ABOUT ME
Who you will be working with
I am Boris Katsarov. I will not promise growth in three months where that is not possible. I say up front how long it will take — and why. More in About me.
FOCUS
Online stores
categories, filters, product pages and the technical foundation
RETENTION
1.5+ years
that is how long most of my clients stay
EVERY MONTH
Report and a call
rankings, traffic and orders from Google — and a plan for the next month