Sales were growing, but the organic channel brought only a small share of them.
~3,000
Clicks from Google per month
Organic clicks to the site, excluding paid ads.
~€25,600
Sales per month
The store’s monthly revenue when the work started.
The foundation
What was missing
Technical obstacles to crawling, a category structure disconnected from real demand, and little authority.
THE APPROACH
What we worked on
Nothing exotic. The difference is working on the pages people actually buy through, and not stopping after the third month.
1
Technical foundation
We cleared everything that stopped Google from crawling and understanding the site.
2
Categories that sell
We researched what customers search for, arranged categories and filters around that, and wrote copy for the categories that matter.
3
Authority
Links from real sites — brands, distributors and trade media. No bought packages and no spam sites.
4
Consistency
Every month: what we did, what changed in rankings and orders, what comes next.
THE RESULT
The store in numbers
Clicks: organic clicks from Google to the site, excluding ads. Sales: the store’s monthly revenue, in euro. Figures are rounded.
More traffic is not the goal. More sales is.
So we worked on the pages people buy through — categories, filters and products. From the start of the work until today: traffic ×3, sales ×4.8.
FOR YOUR STORE
Does this sound familiar?
01
Sales are growing, but Google brings only a small share of them.
02
Your competitors are ahead of you on the queries that matter.
03
You want traffic that buys — not simply more visitors.
If at least one of the three is true, a 20-minute call will show whether the same approach fits your store.
ABOUT ME
Who you will be working with
I am Boris Katsarov. Every decision is discussed together, and every month you see what was done and what comes next.
The numbers in this case study are not an exception — this is how I work with every store: the foundation first, then the categories, then authority. More in About me.
FOCUS
Online stores
categories, filters, product pages and the technical foundation
RETENTION
1.5+ years
that is how long most of my clients stay
EVERY MONTH
Report and a call
rankings, traffic and orders from Google — and a plan for the next month