eCommerce SEO for online stores with Boris Katsarov
eCommerce SEO that grows organic traffic and sales for established stores. No agency in between.
eComm SEO for OpenCart · WooCommerce · Shopify · reply within one business day
eCommerce SEO platforms and niches I work with:
- OpenCart
- WooCommerce
- Shopify
ECOMM SEO NICHES FROM MY WORK
- Pharmacies
- Apparel
- Insurance
- Caravans & camping
- Coffee
- Medical supplies
- Tools
“I run every eCommerce SEO project personally — from the technical audit to the conversation with your developers. You get ready-to-implement tasks, not general recommendations, and a reply within one business day.”
Boris Katsarov · eCommerce SEO consultant
eComm SEO results
Three eCommerce SEO situations from my practice
Migration · online store
Platform change without losing traffic
An eCommerce SEO migration plan: a redirect map before launch, a check of every template on the new platform and daily Search Console monitoring after the migration. Working directly with the store’s developers.
0
URLs without a redirect at launch
60
Days of monitoring after migration
What changes
Category pages keep their rankings through the first weeks, instead of traffic collapsing the way it does in a migration without an SEO plan.
Growing business · online store
Organic catches up with paid
A category structure based on real search demand, a product template for thousands of SKUs and a monthly eCommerce SEO plan the dev team executes without waiting for me. eComm SEO on a retainer, with a weekly call.
3–6 mo.
First sustained lift in organic revenue
12 mo.
The horizon where the full effect shows
What changes
Every category that starts ranking organically is a category you stop paying ads for.
Stagnation · online store
Traffic stopped growing for no visible reason
A two-week eCommerce SEO diagnosis: crawl budget, duplicate filter URLs and category pages with no content. A prioritised plan, executed with the store’s team in a 90-day pilot.
2
Weeks to the diagnosis
90
Day pilot with three KPIs
What changes
After the pilot you have a clear answer whether SEO is the right lever — and we continue or stop, with no penalties.
When I can help
Three situations where eCommerce SEO pays off most
01
Sales are growing, but organic lags behind paid. eComm SEO strategy and priorities on a retainer.
Head of SEO
on a retainer
Weekly
working call
Monthly
report to management
AI
visibility as part of SEO
02
Traffic has plateaued or is falling for no clear reason. An eCommerce SEO diagnosis and a plan your team can execute.
2
weeks for the diagnosis
GSC
and GA4 as the source
1
prioritised plan
0
vague promises
03
A platform or design change without losing traffic, and an eCommerce SEO strategy after it.
100%
redirect map
60
days of monitoring after
3
platforms: OpenCart, Woo, Shopify
1
person responsible
I do eCommerce SEO only: category pages, filters, product templates and migrations without losing traffic.
How eComm SEO work runs
eCommerce SEO in three steps, one responsibility
Analysis and priorities, execution with your team, tracking the results. The eCommerce SEO responsibility is mine, the communication is direct and every meeting ends with concrete next steps.
3
steps
We start with analysis and continue only with what pays off.
What you get at every eComm SEO step.
eCommerce SEO, my way
What working with an eCommerce SEO consultant looks like
01
Personal responsibility
No junior layer
Every task on the store goes through me.
02
Direct communication
No account manager
You write and talk to the person who does the work.
03
Concrete next steps
After every meeting
Who does what by when, in writing.
04
AI visibility
Part of the SEO approach
AI Overviews, ChatGPT and Perplexity are part of the eCommerce SEO plan, not a separate invoice.
LET’S TALK ECOMM SEO
Discuss your eCommerce SEO project with me.
Your name, store URL, email and a few sentences about the store. I reply personally within one business day with a proposal for a first call — no vague promises and no slide deck.