ABOUT ME
Boris Katsarov. eCommerce SEO, in person.
I founded Cro Digitals and I am the person who actually does the work on every project. I do eCommerce SEO only, for online stores in Bulgaria — from the technical audit to the conversation with your developers. You work directly with the person accountable for the result.
FOCUS
Why eCommerce SEO only
01
I run an online store of my own
I know what eCommerce SEO looks like from the side of the person paying for it: what one order really costs, how much a botched migration hurts, and why “more traffic from Google” is not a goal in itself.
02
One niche, deeper
Categories, filters, product templates, migrations — store problems repeat themselves. When you see them every day, you recognise them quickly and fix them without experimenting at your expense.
03
No layers in between
The person you meet at the first call is the person who writes the tasks and answers for the result — the same one throughout.
WAY OF WORKING
How I work
Four things that stay the same from project to project, whatever the size of the store.
Personal accountability
Every task on the store goes through me — from the technical audit and the Google Search Console data to signing off each change. If something goes wrong, there is no one else to ask.
Direct communication
A weekly working call with you and your developers. You write to and talk with the person doing the work, not with someone who passes it on.
Concrete next steps
Every call ends with who does what by when, written down. Developer tasks are ready to implement, not general recommendations.
AI visibility as part of SEO
AI Overviews in Google, ChatGPT and Perplexity are part of the plan from day one, not a separate service on a separate invoice.
HONESTLY
When I am not the right person
Better said now than discovered three months in. I am not the right person if:
- your site does not sell online — I work with stores only;
- you expect results within 30 days — SEO does not work that way and I will not promise otherwise;
- you are looking for a package with a fixed number of articles and links per month;
- there is no one to implement changes on the store — you need your own developer or an external team to do the work;
- you want ads, design and social media from one supplier — I do SEO only.
Sofia
Working with stores across the country
3
Platforms: OpenCart, WooCommerce, Shopify
1
One person accountable on every project — me
My professional profile and what I write
LET’S TALK
Let’s talk about your store.
Your name, store URL, email and a few sentences about the store. I reply personally within one business day with a proposal for a first call — no generic promises, no slide deck.